Meta ads freelancer for ecommerce brands
I am Marco Pannars, a performance marketing freelancer based in Munich with a focus on Meta ads. As a Meta ads freelancer and consultant, I run Facebook and Instagram advertising for ecommerce brands across Europe, mostly on Shopify, and measure success by contribution margin rather than cost per click. I also cover email marketing and AI search visibility. You work directly with me, with no hand-over to junior staff.
Services
Meta ads
Management and consulting for your Facebook and Instagram advertising: campaigns, budget, creative strategy and tracking, measured by contribution margin rather than just costs per click.
More on Meta ads managementEmail marketing
Automated flows and newsletters for Shopify shops. Specialised in Omnisend, also experienced with Klaviyo.
More on email marketingAI search visibility
With GEO and SEO content, I work on getting your shop found more often in ChatGPT, Perplexity and Google AI.
More on AI search visibility
I also offer a Meta ads audit as an independent review of your ad account and Meta ads training for in-house teams. You will find all services at a glance under Services.
Who this is for
A good fit if
- you run an online shop or a DTC brand, in any industry
- your brand is already established or still small and young
- you want to work directly with the person who runs your campaigns
Probably not a fit if
- you are not willing to set up proper tracking
What the collaboration looks like with very young brands, we agree in the intro call.
Freelancer instead of agency
One point of contact
You talk directly to me. I know your ad account in detail.
No hand-over
I run your campaigns myself, from the first conversation to ongoing optimisation.
Lean overhead
There is no account manager in between. Coordination stays short.
As a Facebook ads freelancer I am one option, and not the right one for everyone. Whether an agency suits you better depends on how many channels you want to cover and how much creative production you need. You will find the full comparison under Agency or freelancer?
Experience
I have been in online marketing since 2014: starting with affiliate marketing, from 2018 with dropshipping while studying, and today with a focus on performance marketing. Since 2020 I have been with the same employer, today as Head of Performance Marketing; I started there as an intern.
I have experience with six-figure monthly budgets and seven-figure annual budgets, as well as with accounts starting from zero.
| Topic | Detail |
|---|---|
| Name | Marco Pannars (Marco Pannars Consulting) |
| Role | Performance marketing freelancer |
| Location | Munich; remote work across Europe, in person in Munich on request |
| Services | Meta ads (management, audit, training), email marketing with Omnisend and Klaviyo, AI search visibility and SEO content |
| Who for | Ecommerce and DTC brands in any industry, mostly on Shopify |
| In online marketing | since 2014 |
| Ad budgets | Experience with six-figure monthly budgets and seven-figure annual budgets, as well as with accounts starting from zero. |
| Intro call | free and without obligation, 20 minutes |
How we work together
Intro call
20 minutes, free: we look at your shop and your goals and clarify whether I can help.
Analysis
I look at your ad account, tracking and numbers, so that my proposal is built on real data.
Proposal
You get a concrete proposal for the scope and goals of the collaboration.
Implementation and management
I implement and manage on an ongoing basis. We set the reporting and check-in rhythm that suits your project.
For ongoing management we plan the first 3 months as an initial phase: enough time for the campaigns to ramp up and the numbers to become meaningful. After that, management can be cancelled monthly. We agree term and scope individually.
Frequently asked questions
Who do you work for?
Ecommerce and DTC brands in any industry, mostly on Shopify. That includes established shops as well as small and young brands.
What ad budgets do you have experience with?
I have experience with six-figure monthly budgets and seven-figure annual budgets, as well as with accounts starting from zero.
Do you only work in Munich?
No. I am based in Munich and work remotely with brands across Europe. In Munich I can also meet you in person on request.
What does working with you cost?
It depends on the scope. In the free intro call we look together at what your shop needs and whether I am the right fit for it. If it fits, you then get a proposal covering scope and cost.
For what the ads themselves cost on Facebook and Instagram, see the guide to Meta ads costs.
Do you work with small shops?
Yes, including small and young brands. What the collaboration looks like then, we agree in the intro call.
Is there a minimum term?
For ongoing management I plan an initial phase of 3 months. The reason is that Meta ads take time. Campaigns need to ramp up, creatives need to be tested and enough purchases collected before reliable conclusions are possible.
After 3 months you can see in the numbers how the management is developing for your shop, and we decide together how to continue. After that, management can be cancelled monthly.
This is a framework rather than a rigid package, and we agree term and scope in the intro call.
Let's talk about your shop
In the free intro call (20 minutes) we look at your shop and your goals. Prefer to write? Use the enquiry form.