Meta ads management for ecommerce brands
I manage Facebook and Instagram advertising (Meta ads) for ecommerce and DTC brands. You work directly with me instead of with a Meta ads agency or Facebook ads agency. I run your campaigns myself and do not hand them over to junior staff. I have experience with six-figure monthly budgets and seven-figure annual budgets, as well as with accounts starting from zero.
What the management covers
Ad account structure
I set up the ad account so that it fits your product range and your goals.
Campaigns and budget
Ongoing management of the campaigns and allocation of the budget.
Creative strategy, production and tests
I decide which messages and formats we test, create the ads and use the results to decide what comes next.
Tracking
Checking and setting up tracking with the Meta Pixel and Conversions API, so that you can rely on the numbers.
Reporting
Regular reporting at a rhythm that suits your project.
Creatives
I develop the creative strategy and also create the performance creatives for your ads myself: image and video ads based on the product images you already have. These can be turned into many ads without a new shoot for every variant. I do not run elaborate photo or video shoots.
How I measure success
Click prices and reach alone say little about whether advertising pays off for your shop. That is why I measure success by these metrics:
| Metric | Meaning |
|---|---|
| CM3Contribution margin after marketing costs | What is left after goods, variable costs and marketing costs. |
| CACCustomer acquisition cost | Cost per new customer. |
| CPOCost per order | Marketing cost per order. |
| aMPRAcquisition Marketing Profit Ratio | Contribution margin 2 of new-customer orders divided by marketing costs. Shows whether acquiring new customers pays for itself. |
| CPMCost per mille | Cost per 1,000 impressions. A diagnostic metric, not a target. |
| CPCCost per click | Cost per click. Also a diagnostic metric, not a target. |
Instagram ads and paid social
Paid social is the umbrella term for advertising on social networks. On Meta it includes Instagram ads: ads for Instagram and Facebook run through the same Ads Manager. If you want your Instagram ads managed, that is part of my Meta ads management. You do not need a separate Instagram ads agency or paid social agency for it. On request I also create short social videos for your ads.
I can also take on other paid social channels, such as TikTok and Pinterest, on request.
Who this is for
A good fit if
- your shop already advertises with Meta ads or wants to start
- you sell in any industry
- your budget is still small: management can make sense even then
Probably not a fit if
- you are not willing to set up proper tracking
Freelancer or agency?
| Criterion | With me as a freelancer | With an agency |
|---|---|---|
| Point of contact | The person who runs your campaigns | Often an account manager, with the team doing the work |
| Channels | Specialised in Meta, plus email and AI search visibility | Often many channels from a single source |
| Creative production | Strategy and ad creatives from a single source | Some have in-house production, including photo and video shoots |
| Communication | Short, with no layers in between | Often more coordination between roles |
A Meta ads agency tends to suit you better if you need many channels at once or elaborate photo and video production. You will find the full comparison under Agency or freelancer?
Process
Intro call
20 minutes, free: goals, starting point and whether it is a fit.
Ad account analysis
I look at your ad account, the tracking and the numbers.
Proposal
You get a proposal for the scope and goals of the management.
Implementation and management
I take over the management and report at the agreed rhythm.
The first 3 months are an initial phase, so that enough data comes together for reliable conclusions. After that, management can be cancelled monthly; we discuss the details individually.
The analysis is part of getting started with management. If you only want an independent assessment, the Meta ads audit is the right choice. If you prefer to run the advertising yourself, Meta ads training is the better route.
Experience
I have worked in online marketing since 2014, today with a focus on performance marketing. I have experience with six-figure monthly budgets and seven-figure annual budgets, as well as with accounts starting from zero.
More about me and my background
Besides Meta ads, I also look after email marketing for online shops, so that new customers from advertising become repeat customers.
Frequently asked questions about Meta ads
What is the difference between Facebook ads and Meta ads?
It is the same advertising system. Meta has been the name of the company behind Facebook and Instagram since 2021. Through Meta's Ads Manager, ads run on Facebook, Instagram, Threads, Messenger and the Audience Network, among others. "Facebook ads" is the older term that is still widely used.
What ad budget do I need before management makes sense?
Small budgets can make sense too. What matters is that enough purchases come in to test ads. What that means for your shop is something we work out in the intro call.
Do you also create the ad creatives?
Yes. I develop the creative strategy and create the ad creatives myself, as image and video ads. For that I need good images of your products. I do not run elaborate photo or video shoots.
How do you measure success?
By the result for your shop: contribution margin after marketing costs (CM3), cost per new customer (CAC), cost per order (CPO) and aMPR. I use CPM and CPC as diagnostic metrics. The definitions are above under How I measure success.
How much do Facebook ads cost?
You set your ad budget yourself. Prices for reach, clicks and purchases are determined in an auction and depend on things like objective, audience, competition and season.
More in the guide to Meta ads costs.
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Let's talk about your Meta ads
In 20 minutes we clarify, free of charge, whether the management fits your ad account and your goals. Prefer to write? Use the enquiry form.