Email marketing for Shopify brands
I build email marketing for ecommerce brands, mainly on Shopify with Klaviyo or Omnisend. I set up automated flows and, if you wish, look after your ongoing newsletter campaigns too. You work directly with me as an email marketing freelancer instead of with an email marketing agency.
What I set up as an alternative to an email marketing agency
If you are looking for an email marketing agency or a Klaviyo agency for your Shopify store, you get one fixed point of contact for the whole setup with me. The setup runs as a project, and you can add ongoing support afterwards.
Review of what exists
I look at what is already in place in your shop and in your email tool.
Tool connection
I connect your email tool to your Shopify store.
Flows including copy
I build automated flows and write the copy for them.
Templates in your brand style
I design email templates in your existing brand style. I do not develop a new design.
Optional: ongoing campaigns
If you wish, I look after your ongoing newsletter campaigns, with reporting and tests.
Individual services
You can also book just one building block, such as a tool migration or growing your contact list.
Klaviyo or Omnisend?
I specialise in Omnisend and also work with Klaviyo. Which tool suits your shop depends on your requirements. These questions help with the decision:
| Criterion | Question for you |
|---|---|
| Contact list | How big is your list, and how should it grow? |
| Budget | What can the tool cost per month, even as your list grows? |
| Requirements | How finely do you want to segment and automate? |
| Shop and team | How well does the tool suit your shop and the people who will work with it? |
The tools' features and prices change, so a direct comparison would soon be out of date. That is why I go through the criteria for your shop in the intro call.
Email marketing and Meta ads from one source
If you acquire new customers through Meta ads, you want to keep them as repeat customers. When I look after both, the messages and audiences of your advertising and your emails are aligned, and you have one point of contact instead of two. You will find more on the advertising under Meta ads management.
Process
Review
We clarify your goals, your tool and what is already running.
Plan
You get a plan of what I will set up and to what extent.
Build
I build flows, copy and templates.
Ongoing campaigns
Optionally, I then look after your newsletter campaigns.
Legal notes
In Germany, marketing emails generally need the recipient's consent (§ 7 UWG). Double opt-in is the usual approach: anyone who signs up confirms the sign-up by email. When I build your setup, I make sure the sign-up journey uses double opt-in.
This is not legal advice. Questions about consent, data protection and legal notices are best checked with a lawyer.
Experience
I have worked in online marketing since 2014, today with a focus on performance marketing. More about me and my background
If you also want your shop to be named more often in ChatGPT and Google AI, you will find that under AI search visibility.
Frequently asked questions about email marketing
Klaviyo or Omnisend: which fits my shop?
That depends on your shop: the size of your contact list, your budget, your requirements for segmentation and automation, and how well the tool suits your team.
I specialise in Omnisend and also work with Klaviyo. The criteria are listed above under Klaviyo or Omnisend?, and in the intro call we go through them for your shop.
Do you help with moving from one tool to another?
Yes. Switching tools is a separate service, for example from Klaviyo to Omnisend or the other way round. It can be combined with building new flows or booked on its own.
Which flows does an online shop need?
Three are common: welcome, abandoned cart and post-purchase. Which of these your shop needs, and what else, is something we work out in the intro call.
Do you write the copy too?
When I build flows, yes, the copy is included. For ongoing campaigns we agree it case by case.
How much revenue does email marketing bring in?
There is no blanket answer; it depends on your shop, your contact list and your offer.
One data point: according to Omnisend's 2026 Ecommerce Marketing Report, automations made up only about 2% of all emails sent in 2025 but generated about 30% of email revenue. That is an aggregate figure across roughly 150,000 brands using Omnisend, not a promise for your shop.
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Want your shop to get more out of email?
In a free intro call (20 minutes) we look at which flows and which tool suit your shop. Prefer to write? Use the enquiry form.