An independent audit of your Meta ads account
In a Meta ads audit I review your Facebook and Instagram ad account independently, without you having to commit to an agency. You get a written report with recommendations on what to do first, and we go through it together. You can implement the recommendations yourself, with your team or with me.
When a Meta ads audit makes sense
A Facebook ads audit is most worthwhile in these situations:
- Your advertising costs are rising.
- Your return on ad spend (ROAS) is falling.
- You are changing agency or taking over the advertising from someone else.
- A new team is taking over the ad account.
- You want to scale and first want to know whether your foundations are solid.
What the Meta ads audit covers
Account structure
How your ad account is set up and whether the structure fits your product range and your goals.
Budget allocation
Where your budget goes and whether the allocation fits your goals.
Audiences
Who your ads reach.
Creatives
Which messages and formats are running and how they perform.
Tracking and data quality
Whether the numbers in the ad account can be relied on.
Reporting
Which metrics you use and whether they are good enough for your decisions.
What you get
- Written report: It shows what is working well in the ad account and where action is needed.
- Recommendations: They are ordered so that it is clear what to do first.
- Results call: We go through the report together (approx. 45 minutes).
- Timeframe: You get the result 5 to 7 working days after I have access to your ad account.
How the audit works
Grant view-only access
You give me view-only access to your ad account.
Analysis
I review your ad account in the areas above.
Report
You get the findings and recommendations in writing.
Results call
We discuss the report and your questions.
No obligation
The audit does not commit you to anything. Whether you implement the recommendations alone, with your team or with me is your decision afterwards. If you want to hand the advertising over for the long term, Meta ads management is the better route. If your team should learn to run the ad account itself, Meta ads training is the better route, and the audit can also serve as the starting point.
Access and confidentiality
I only need view-only partner access to your ad account and to Events Manager, without permission to make changes. I explain how to set up this access in your business portfolio before we start. I treat your data as confidential.
I have worked in online marketing since 2014 and have experience with six-figure monthly budgets and seven-figure annual budgets, as well as with accounts starting from zero. More about me and my background
Frequently asked questions about the Meta ads audit
How much does a Meta ads audit cost?
That depends on the scope and on your ad account. In the free intro call we clarify what you need, and after that what it costs.
How long does the audit take?
You get the result 5 to 7 working days after I have access to your ad account.
Do you need admin access?
No. View-only access is enough, without permission to make changes. I do not change anything in your ad account during the audit.
Do I have to book ongoing management afterwards?
No. The audit is a standalone service. You can implement the recommendations yourself, with your team or with me, but you do not have to.
Is an audit worthwhile for small ad accounts too?
Yes, for small and large ad accounts alike. For very large ad accounts we agree the scope in advance.
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Know where your ad account stands
In a free intro call (20 minutes) we clarify whether an audit makes sense for your ad account. Prefer to write? Use the enquiry form.