Performance marketing services for ecommerce brands
I am Marco Pannars, an online marketing freelancer based in Munich with a focus on performance marketing. If you are looking for a performance marketing agency or an ecommerce marketing agency, I offer an alternative: three services for ecommerce and DTC brands, delivered by me personally. These are Meta ads, email marketing and AI search visibility. A Meta ads audit as a starting point and training for in-house teams are also available. I do not offer Google Ads or CRO.
Meta ads management
I manage your Facebook and Instagram advertising on an ongoing basis: ad account structure, campaigns and budget, creative strategy and production, tracking and reporting. I run the campaigns myself.
Meta ads audit
An independent review of your ad account, with no ties to an agency. You get a written report with recommendations, which we go through together.
Meta ads training and coaching
For teams that want to run their Facebook and Instagram advertising themselves. I work with your team on your own ad account, as a workshop or as a coaching series.
Email marketing
Flows and newsletters for Shopify shops, specialised in Omnisend and also experienced with Klaviyo. I set up automated flows including copy and, if you wish, look after your ongoing campaigns too.
AI search visibility and SEO content
I combine SEO strategy and SEO content with generative engine optimisation (GEO), so that your shop is found more often in ChatGPT, Perplexity and Google AI.
Freelancer instead of agency
If you are weighing up an ecommerce marketing agency against a freelancer, you talk directly to me, I run your campaigns myself and there is no account manager in between. Some brands are better served by a performance marketing agency, for example when they want many channels from a single source or need in-house creative production.
You will find the full comparison under Agency or freelancer?
What I do not do
Google Ads
Google Ads is not one of my services. For paid advertising I concentrate on Meta.
CRO
I do not do conversion rate optimisation (CRO) for your shop.
General SEO
I only do SEO for online shops, as strategy and content, not as general search engine optimisation.
Which service fits?
| Your situation | Matching service |
|---|---|
| You want to hand over your Meta ads for ongoing management. | Meta ads management |
| Your ad costs are rising, or you want a second opinion before scaling. | Meta ads audit |
| Your team runs the advertising itself and needs know-how. | Meta ads training |
| You have customers, but hardly any automated emails. | Email marketing |
| You want your shop to be named more often in AI answers. | AI search visibility |
| You do not know yet. | Free intro call |
Last updated
Not sure what you need?
In the free intro call (20 minutes) we find out which service fits your shop. You will find more about my experience under About. Prefer to write? Use the enquiry form.