AI search visibility for ecommerce brands
I help ecommerce brands get found and named more often in the answers of ChatGPT, Perplexity and Google AI. To do that, I combine SEO strategy and SEO content with generative engine optimisation (GEO). You work directly with me instead of with an AI SEO agency or GEO agency. For my own DTC brand, I am responsible for SEO and the entire marketing strategy myself.
What is generative engine optimisation (GEO)?
People now also ask ChatGPT, Perplexity or Google AI their questions instead of using a traditional search engine. Generative engine optimisation, or GEO for short, aims to get your brand and your content to appear in such answers. AI search visibility is the result you want to measure along the way.
GEO is not a replacement for SEO but builds on it. SEO is aimed at ranking in search results, GEO at being named in generated answers.
Research on this is young and the results are mixed. A 2023 study introduced the approach and reports higher visibility in a benchmark (Aggarwal et al., KDD 2024). A 2025 study found that most methods that rewrite texts specifically for AI are largely ineffective. Approaches that improve a source's position among the results the AI system reads, on the other hand, worked clearly better (C-SEO Bench). That is why SEO is at the core of my work, with AI search visibility as the goal and the metric.
What I do for your shop
As a GEO freelancer I work in four areas. We agree the details together, based on your shop's starting point.
Review of your AI search visibility
I look at how your shop currently appears in AI answers and in search.
Content
I plan the content that answers your customers' questions and can serve AI systems as a source.
Off-site sources
Mentions outside your website also influence whether AI systems name your shop. I include this area.
Measurement
I record how your visibility develops over time.
SEO content for ecommerce brands
At its core, I deliver an SEO strategy for your shop, including a content plan. The plan covers content for category pages and guide pages that search engines can find and AI systems can use as a source. This applies to ecommerce SEO in general and especially to Shopify SEO, because I concentrate on Shopify shops. You will find more about my background under About me.
Who writes which texts is agreed case by case, so you do not automatically get every text from me. I do not offer general SEO that has no connection to an online shop.
My own DTC brand
For my own DTC brand, I am responsible for SEO and the entire marketing strategy.
How I measure AI search visibility
The benchmark is a fixed set of questions that your customers might ask AI systems. I regularly check whether and how your shop appears in the answers. Because AI answers differ from one time to the next, I look at the trend, not at individual answers.
Frequently asked questions about AI search visibility
What is the difference between SEO and GEO?
SEO aims to get your pages ranking well in search engine results. GEO (generative engine optimisation) aims to get your shop to appear and be named in the answers of AI systems such as ChatGPT, Perplexity or Google AI. The two overlap, because AI systems partly draw on search results and web pages. That is why I treat SEO and GEO together.
Can you influence whether ChatGPT recommends my shop?
Influence, yes; guarantee, no. You can improve the foundations: good content on your website and mentions elsewhere. Whether and how an AI system names your shop is ultimately decided by the system itself, and its answers vary. That is why I do not promise any particular mention.
How long before results show?
I cannot give a timeframe. AI answers vary, and there is no guarantee. The effect can be measured, though, so you can see over time whether anything is moving.
Do I need a blog for this?
Not necessarily a blog in the classic sense. Search engines and AI systems need content that answers your customers' questions. That can be category pages, guide pages or an FAQ section. Which format suits your shop is something we clarify in the intro call.
How do you measure AI search visibility?
With a fixed set of questions that your customers might ask AI systems. I regularly check whether and how your shop appears in the answers, and record the change over time. Because AI answers vary, the trend counts, not a single answer.
If you would rather win customers through paid advertising, Meta ads management is the better route. After the purchase, email marketing helps you keep customers.
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Want your shop to appear in AI answers?
In a free intro call (20 minutes) we look at where your shop stands on SEO and AI search visibility. Prefer to write? Use the enquiry form.