Meta ads training for in-house teams
I train and coach marketing teams who want to run their Facebook and Instagram advertising themselves. Instead of taking over your campaigns, I work with your team on your own ad account. The aim is for the knowledge to stay in your company.
Who the Meta ads training is for
A good fit if
- your in-house team has run its first campaigns and should now run Meta advertising itself
- you are a founder and want to understand and run the advertising yourself
- you are a marketing lead and have the advertising back in-house after leaving an agency
Probably not a fit if
- your team has not run any campaigns yet and is looking for a beginner course
- you want to hand the advertising over completely
If you would rather hand the advertising over, Meta ads management is the better route.
Formats: workshop or coaching series
Workshop
Half a day, one-off. Your team works through its questions on your own ad account.
Coaching series
Several sessions at a regular interval, for example four. Your team puts things into practice between sessions and brings the results to the next one.
Location
Remote by video. In person in Munich on request.
Topics of the Meta ads training
We set the focus in the intro call, based on what your team needs. It falls within these areas:
Ad account structure
How to set up an ad account that fits your product range and your goals.
Campaign management
How your team manages campaigns and budget day to day.
Creative tests
How your team tests messages and formats and learns from the results.
Analysis
Which numbers your team looks at and how it turns them into decisions.
How this differs from online courses and academies
Instead of a fixed curriculum for many participants, we work on your real ad account, with your goals and your range. In Facebook ads coaching your team gets answers to the questions it actually has.
How the training works
Intro call
20 minutes, free: your team's starting point and whether it is a fit.
Needs and goal
We agree what your team should be able to do and which format suits that.
Dates
We agree the format and the dates.
Support
I work with your team on your own ad account.
The Meta ads audit works well as a starting point: it gives an independent view of the ad account before the training begins.
Who trains your team
I am Marco Pannars, a performance marketing freelancer based in Munich, and I have worked in online marketing since 2014. I work remotely, so I can train teams across Europe. More about me and my background
Frequently asked questions about the Meta ads training
What experience level is the training for?
For teams that have already run their first campaigns themselves. It is not a beginner course: it builds on what your team already does in the ad account.
Remote or in person?
Remote by video as standard. In Munich I can also come to you in person on request.
How many people can take part?
Up to about 6 people, so there is room for everyone's questions.
Do we work on our real ad account?
Yes. We work on your own ad account and your own goals, not on a sample account.
Can I combine the training with an audit?
Yes. The Meta ads audit works well as a starting point: it shows where your ad account stands and gives the training a shared foundation.
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Want your team to run Meta ads itself?
In a free intro call (20 minutes) we clarify which format suits your team. Prefer to write? Use the enquiry form.